Master painter and print-maker in traditional, studio and analog formats, with 30 years of experience. Conceptual artist & digital media specialist with 20 years of experience in social media management, video production and content strategy. Proficient in designing engaging multimedia content, optimizing digital campaigns, and driving brand engagement. Adept at using analytics to refine strategies and maximize audience reach. Passionate about storytelling through digital and audiovisual mediums.

Core Skills

  • Oil Painting | Mixed Media
  • Graphic Design (Photoshop, Illustrator, Canva)

  • Video Production & Editing (Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve)

  • Content Creation & Strategy: Social Media Management

  • Digital Marketing & SEO Optimization

  • Copywriting & Scriptwriting

  • Photography & Videography

  • Motion Graphics & Animation (After Effects)

  • Data Analytics & Performance Tracking

  • Brand Development & Engagement

Professional Experience

Content Creator & Social Media Manager

Afro-Latin Association for Advocacy and Policy
Freelance | Remote | 10/2009 – present

  • Managed social media accounts for multiple clients, increasing engagement by 75%.

  • Designed and edited promotional videos, advertisements, and reels.

  • Developed content strategies to enhance audience engagement and brand visibility.

  • Wrote compelling copy for posts, blogs, and marketing materials.

  • Conducted market research to identify trends and audience preferences.

Digital Media Specialist

Marcus Evans | Barcelona | 12/2009 –11/2014

  • Develop and execute multimedia content strategies across various social media platforms.

  • Record, edit, and produce high-quality video content tailored to brand objectives.

  • Manage content calendars and optimize posting schedules for maximum engagement.

  • Utilize analytics tools to measure campaign success and adjust strategies accordingly.

  • Collaborate with marketing teams to align branding and messaging.

  • Create visually appealing graphics and motion designs to enhance video content.

Professor of Digital Arts | Prof. of Media Technologies

Briarcliffe College, NY
Adjunct Faculty | 10/2005 – 11/2009

  • Designed and taught courses on digital media, interactive design, AI in art, VR/AR, and animation.
  • Taught courses that explored emerging media, the possibilities of a future with AI-generated art, and all immersive experiences.
  • Collaborated on multimedia projects, exhibitions, and industry partnerships that supported media technologies.
  • Guided students in projects, portfolios, and career development.
  • Served on committees, secured grants, and contributed to academic initiatives towards digital arts.

Professor of Digital Arts | Prof. of Video and Motion Graphics

Inter American University
Adjunct Faculty | 08/2014 – 01/2020

  • Taught 101 courses about digital arts, as well as art appreciation and studio courses.

  • Taught introductory to advanced workshop courses on using the programs and learning the technologies.

  • Taught the best practices to design and edit video from basic to advanced.

  • Taught best practices to develop content for web motion to enhance audience engagement and brand visibility.

  • Taught the process of promotional videos, advertisements, and reels.

  • Taught how to conduct market research to identify trends and audience preferences in the creation of visual concepts.

Content Creator & Social Media Manager

The Praetorian Solutions
Freelance | Remote | 01/2019 – present

  • Managed social media accounts for multiple clients, increasing engagement by 80 %.

  • Designed and edited promotional videos, advertisements, and reels.

  • Developed content strategies to enhance audience engagement and brand visibility.

  • Wrote compelling copy for posts, blogs, and marketing materials.

  • Conducted market research to identify trends and audience preferences.

Education

BFA Communications Design
Pratt Institute | New York | 2001

MFA Printmaking Inter American University Puerto Rico | 2005

Certifications

  • Google Digital Marketing & E-Commerce Certification

  • HubSpot Content Marketing Certification

  • Adobe Premiere Pro & After Effects Certification

Tools & Technologies

  • Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Illustrator)

  • Canva, CapCut, Final Cut Pro, DaVinci Resolve

  • Meta Business Suite, Hootsuite, Buffer

  • Google Analytics, SEO Tools (SEMrush, Ahrefs)

  • WordPress, Shopify, Squarespace

Projects & Portfolio

  • Successfully launched a social media campaign that increased brand engagement by 35%.

  • Produced a series of promotional videos that garnered 300K views across platforms.

  • Designed and executed a content strategy for a startup, growing their audience by 70% in 12 months.

References

Available upon request.

CONTACT